Part 2 of The Wood Witch’s Book Of Shadows is now up onto my site and ready for your enjoyment, completely free, with no ads jammed in your face, whatsoever!

Thank you everyone who has already checked it out. I’m so glad your enjoying it so far. You can continue your adventures with Willow the witch by click HERE

And for the few of you who haven’t already checked it out, you can start reading part one by clicking HERE!

Meet Willow Bee, the mysterios author of a mysterious text, who details the strange happenings and chaotic events of worlds closer to our own than what is comfortable. Picked up and studied thoroughly by a branch of government, the ASIS don’t know what to believe. On the one hand, it could all be the delusions of an attention seeking girl, on the other hand, the details, the history, the unusual politics of the worlds, all of it combined would make it one collasal lie to tell.




If you haven’t already checked out the first three steps of How To Build Your Author Audience, don’t forget to do so by clicking the links below 🙂


Cambridge University Press describes SHAMELESS as being:

Not ashamed, especially about something generally considered unacceptable:

She is completely shameless about her ambition.
They seem to have a shameless disregard for truth.
Shameless also means done without worrying about whether your actions are right or wrong:  
When the senator wanted something from a colleague, he first resorted
  • to shameless flattery 
  • shameless manipulation of the press


Deciding to announce to the world that you are in business to become an author is pretty embarrassing, daunting and makes a rock suddenly appear in your stomach, and you soon lose a little bit of courage.

And unfortunately for the writers of today, you need to be able to announce that you plan on being an author. You need to single handily convince people to like your Facebook page, investigate the website you’ve built and eventually buy your book. But you can’t do that without the confidence to even start. And you cant get a manuscript anywhere without an online following these days. Insert sad face. It’s totally a catch-22!

And then there is the whole other emotional level to announcing – to the world – that you’re going to try and become an author.

  • What about your ego?
  • What if you fail?
  • What if your friends think you’re a joke? A good percent will.
  • What if your book sucks?
  • What if your book flops?

You don’t want to make promises of epic-ness and grandiosity without first having someone else’s intellectual support. (Usually the best support is that of a publishing house who loves your book. – but that will never happen these days because holla, you don’t have a following because you don’t have a platform.)

And all of that is the reason why you have to be absolutely shameless as a writer. It is fundamentally important for you to be able to scream to the world that are the greatest writer! The greatest book writer in the entire universe! And you really do have to be able to say you don’t give a flying fuck!

  • But how? You wonder.
  • How do I become shameless? That’s the big ass question right there…
  • How do I learn to be stupid and ignorant and unnaturally confident on the outside while laughing, and not worrying about it on the inside?
  • Which academy will teach me this skill?
  • Is there a seminar I can attend?

There are no academy’s! There are no skills. There are no seminars.

Schools don’t teach you this because they want you to sit down, shut up, get a real job, and eat your shit sandwich!

The only and best way for you to learn how to be shameless is to mimic the masters of it.

And for that reason I recommend you do a personal investigation and study of two people who I think are the best at being absolutely shameless on the global stage.


The first master of being shameless is a fictional character named Timmy Failure, who is the main protagonist in the Timmy Failure series.

And the second god of being shameless is the 45th President Of The United States Of America: Donald J. Trump.


Timmy Failure is the ultra confident CEO of his own detective agency, here is how he sells himself:


To the learn the art of being absolutely shameless from Timmy Failure, you need to go out and buy the fantastic children’s book series by Stephan Pastis.20190513_141728-1823885652893880132.jpg

It’s a work of genius, and while it is written for kids, I would personally argue with any business leader that the Timmy Failure books are some of the best business fiction books ever written.

It has the jargon business leaders use. It has the paranoia and insanity of the smartest business leaders. It has the arrogance of some of the worst business leaders in the business, and it also shows you the incredible confidence that you as a writer need to learn to develop.

Timmy Failure is legitimately the god of confidence, and that is what you need for your success as an author; shameless, grounded, confidence.

You can buy Stephan Pastis books HERE or you can pop into your local bookshop or library.


Everyone in the entire world knows who Donald J. Trump is.

This is one example of Trump being shameless:


“I’m speaking with myself, number one, because I have a very good brain and I’ve said a lot of things… I know what I’m doing and I listen to a lot of people, I talk to a lot of people and at the appropriate time I’ll tell you who the people are. But I speak to a lot of people. My primary consultant is myself, and I have, you know, I have a good instinct for this stuff,” Trump said during an interview on MSNBC’s “Morning Joe.”

Trump was asked who he was talking to on foreign affairs issues on March

 16, 2016

To learn the art of being shameless from Donald Trump, I suggest you open YouTube and search up and watch every video on the 2016 presidential election you can find.

Search up the following terms:

  • “Funny Hilary vs Trump,”
  • “How Trump became President,”
  • “Trump funny moments.”

Watch Trump. Listen to what he says. Learn how he uses simple phrases to make himself sound incredibly stupid while stabbing someone in the back at the same time.

Donald J. Trump also uses a very interesting law of power called Play A Sucker To Catch A Sucker. Look for every time he uses the law. You’d be surprised how intelligent he actually is. You’ll also discover how much doubt in himself he’s trying to hide. This is all what you need to learn and pay attention to to become absolutely shameless.

It would also be very beneficial of you to read his books and get the gist of his overall attitude, but watching the 2016 election and his rise to power on YouTube should be enough.

And by the end of this little course of personal study, you should notice a very interesting thing: Donald Trump and Timmy Failure are comically alike in their confidence and personality, and overall ability to be completely shameless!





Starting with why is fundamentally the most important aspect when building your author audience from scratch.

Start With Why is also commonly known as the following publisher submission questions & statements: 

  • We are looking for some color about you, including…. why you like to write? And what your writing ambitions are?
  • What has inspired you to write?
  • Who is your target market?
  • Where does your book sit in the market place?

What is “Starting With Why?” 

In short, its the emotional philosophy behind a cult like following.
But you’re not here for short answers!

Start With Why – The Book

Start With Why is a business book by business writer Simon Sinek.
In it Simon Sinek shares his business philosophy about how great brands maintain a loyal consumer following by practicing business with company principles; their WHY.
Although it’s written for business executives and entrepreneurs, I highly recommend you buy a copy of the book, take it home and study it thoroughly, because at the end of day; you – an author – are a business person. You are the CEO of your own company! 

Please Note: I have not been asked to endorse or promote this book. I just think it’s fundamentally importance for all writers and authors to read it.
If you don’t have the funds or the will to go out and read the whole book, I’m going to try and outline the key points in the philosophy.

I still recommend you read the book though, because I suck at explaining and writing non-fiction material (if you haven’t already noticed.)

I’m also going to provide you with some great Publisher and Author Why’s that I want you to pay attention too.

So here we go!


  • Starting with WHY is the heart of every great and successful business.
  • It is the principles you stand for as a business, but in our case as an author.
  • It’s the reason a business goes into business. It’s the reason an author starts writing. It’s the reason a publisher goes into the business of publishing books.
  • Your WHY is all about communicating the feelings and emotions involved with the decision process, that influenced the reasons you do what you, ie writing.


  • Getting a why is relatively simple. What you need to do as an aspiring author or writer is to ask yourself why you started writing what you’re writing.
  • Look inside yourself and reflect on what you look for in other people’s work.
  • What matters to you in literature?
  • What are you paying for when you buy a book?
  • What matters to you in general?
  • Once you’ve had a good long hard think about your WHY and what matters to you, and what you like to find in the books and products you purchase, write it all down. Carefully edit it and then place it on all your social media platforms. Write a copy for your business and marketing plans, and promote it.


  • Having a why – or a mission statement, or a purpose, as it is sometimes called – is your anthem.
  • It’s your microphone to the outside world.
  • It is what makes you unique.
  • And it’s what your customers see in you that they can relate to.
  • At the end of the day, your why is all about communicating the feelings involved with the reason you do what you.
  • It also holds you accountable for your every business action and decision. For example: if a certain decision doesn’t align with your company/writing principles, you can stop yourself from following through with it and making customers question your principles!


Customers are looking to belong to something. To believe in someone. To be a part of something bigger than themselves.

Followers and customers want to contribute to something. So they’ll seek out possible causes that reflect their own values.

That’s what you as an author have to be;

  • A cause.
  • Someone to believe in.
  • Someone who shares and lives by their principles and values them from day 1 of business, to the last days of business.


Again, I highly recommend you go out and pick up the book, Start With Why, by Simon Sinek. It’s well worth your money and time, and due to his extensive study of the formula/subject, he can explain it way better than I can.

But for now, I want to talk about the following Why’s and why I think they are so successful!!!


Let me show the why for one of my favorite publishing houses; Pantera Press.

Pantera Press is a 10 year old small publisher with a great social purpose of encouraging disadvantaged children to read. Pantera Press donates to charities and organizations that help fill the reading gaps between several communities.

Here is their why:

Some great businesses have started in home garages: think Disney, Amazon and Google. Pantera Press sprung to life around the story-loving Green family’s kitchen table from a passion to publish great Australian stories that readers across the world would rave about. Founded in 2008, we continue to grow rapidly.

A social purpose business created to champion writing culture, Pantera Press invests in the next generation of both readers and writers by finding and nurturing new writers, fostering ideas and debate, and using a percentage of our revenue to invest in literacy charities and not-for-profit programs. Our good books doing good thingsTM approach encapsulates everything we do and has led to the formation of the Pantera Press Foundation. Most recently, we’ve partnered with the Sydney Story Factory to expand the reach of their free creative writing and storytelling workshops for young people from marginalised backgrounds.

Our new imprint, Lost the Plot, is designed to push the envelope and serve the new millennial generation with beautiful and entertaining content and concepts to inspire and help them save the world.

We have a unique approach to the so-called ‘slush pile’ of Australian unsolicited manuscripts. To us, this is a valuable resource – an underexplored diamond mine – and we actively encourage submissions.

Pantera Press was shortlisted in 2013, 2014 and 2018 for the Australian Book Industry’s Small Publisher of the Year Award and shortlisted for the ABIA Innovation Award and Small Publisher Adult Book of the Year Award in 2015 and 2016.

That why has cost me a lot of money! I have bought books and books from them!


For me:

  • Because they’re really great to their authors and do help build people up!
  • They refer to their manuscript slush pile as a diamond mine: which to me, really does say alot about how keen they are to give authors a go!
  • Because they’re investing in the future of reading culture and literature!
  • Every time they donate more money to a cause that helps teach a young child or adult how to read, they’re building a new reader, a new customer. They’re selling me a potential reader in the future; someone who may buy my own book(s)!


Another why that I think is worth sharing is by an author who actually got her work published through Pantera Press:

That being Lynette Noni.

Please note: unfortunately Lynette Noni has taken down the bio where she describes why she writes and has replaced it with a pretty boring and standard:

“I started writing on a whim.”

Which is really not very powerful at all. It makes her sound kind of flaky and happy-go-lucky.

Her old bio used to have this line:

“I wanted to write something that I would want to read.”

To me, that’s power. What that says to me is “I’m writing content that I would enjoy reading.”

So in essence she’s offering:

  • Books that have great substance.
  • Something interesting.

Lynette is:

  • Not just publishing books for the sake of money.
  • Wants to enjoy the books she writes.
  • Wants her readers to enjoy the books she writes.
  • Is in the publishing industry for great story telling, and great characters and great world building.

That is what that why tells me.


Another great why is that of Penguin Classics.

Again, I can’t find it online. But at the back of every Penguin Classics book is a page that describes the Founder:

“Just wanting a decent book to read.”

Which gives me the impression that in the founding days – remember this was over a hundred years ago – books weren’t that good or interesting or worth paying for.

It actually gives us great insight into the publishing industry, years ago. The books must have been seriously bad because, hello!!! Have you read a penguin classic? Some of them are really good but the most of them are just god-damn awful and boring and soo badly written!

But the quality of Penguin Classics’ books is not what we’re talking about!

The Why of Penguin Classics tells me:

  • We’re going to make books great.
  • We’re going to publish a decent book to read.
  • We’re going to turn books into something someone would want to pay for.
  • We’re going to publish exciting fiction and stimulating non-fiction.

The only problem with the Why of Penguin Classics is that it’s incredibly outdated.

And there is now an abundance of great books to read! There are so many great books out in the world that no one would ever have to worry about a book just being decent!

To sell a book with all the competition around, your books have to be more than decent, they have to be spectacular – out of this world! – the best of the greatest of all books!


Okay so what my WHY then?

I’ve kind of got two going at the moment, but they’re one and the same and their meant to be merged together.

My passion for writing is definitely fiction: I love making up stories and writing about great characters (I especially love characters with heavy flaws: so expect a lot of them 😁.)

To compliment great characters, I love to include riveting plot lines. And not just twisting and turning plot lines, but ones that throw the ball completely out of the park!

But I’m not all about writing and forcing ya’ll to read my books hehe. I’m also a huge student by my own accord, and have learnt so many things about the publishing industry and business-related topics that I just MUST share them with you.

So a lot of my blog and its posts will be dedicated to helping my fellow wanna-be-authors with information and tips, that I wish someone could have provided to me years ago.

I’ll also be tossing in some reviews  and recommendations about other great and extremely original – I’m all about originality in books guys – books I’ve discovered. So stay tuned.


Zakky MC, formally known as Zak D. Cole, is the self published author of several now retired titles. After failing to make book sales because of his lack of a business plan, a readership following, and a genuine approachable character, Zakky MC has become an advocate for education, self development and business planning when it comes to books!

When it comes to reading and writing, Zakky’s thing is originality.
Zakky loves to read books with unforgettable characters that are 1) extremely human, and 2) awfully flawed. To Zakky, flawed characteristics in characters make them more relatable.

One thing that Zakky MC cannot stand in the publishing industry, and that he would never consciously commit to any of his readers; is the act of using a recycled plot or story-line.

To Zakky, reusing a plot that’s just become a bestseller – so lets flood the market with similar content – is 1) distasteful 2) tacky and 3) lazy for all parties involved in a book’s publication.

When Zakky MC reads a book, he wants to see something fresh. Something weird. Something that borderlines ‘this is a bit sketchy‘ and ‘I don’t know how I feel about this.’ And that is exactly how he writes. To 1) push the boundaries, and 2) make his readers question himself and themselves, and 3) stir the pot.

Zakky doesn’t always want the books he writes – and the books he reads – to make sense. He lives for the stories that are un-explainable, full of loose ends, and endings that can be left up to the reader’s imagination.


That is step 3 of building you author audience! If you haven’t already checked out step 1 and 2, you can check them out by clicking on the links below:

Step 1: become a follower

Step 2: avoid dead social circles

And like I’ve said numerous times, check out that business book: Start With Why!

Buy it. Read it. I know you don’t want to. I know your trying to convince yourself that you don’t need it. You’re making up excuses to why you don’t need it – just like I do when someone recommends me a book – but I promise you, it will help you tremendously!

Pantera Press Why: Click here.

Start With Why description.

And you can purchase Start With Why HERE and have it delivered to your door, without having to pay for shipping or handling. You just purchase the book!


The Wood Witch’s Book Of Shadows – Now Free To Read

Hey everyone,

So due to manuscript issues – that being there is waaaayyy too much information – I’m currently posting the majority of the unnecessary story onto my new website, for free, for people to read.

I’ve broken it into parts and am posting it in parts every month.

It’s honestly a bit weird, there is defs some cringe worthy writing in their, but it’s incredibly important to the rest of the series that I’m currently writing.

Its sort of more like the wookiepedia equivalent for star wars, but it’s written along a one character storyline. And like I said it’s incredibly important for the books to come.

So if you fancy burying your head in the sand, and would like to be utterly ignorant of world problems, then I definitely encourage you to check it out!

For more info, click Here

Avoid dead social circles!

The worst thing you could possibly do as an author, trying to build your online audience, is entering a dead circle.

That’s step two of building your author audience: Avoid Dead Circles At All Costs!!

What is a dead circle? Let me give you an example: the self publishing community: full of good authors, full of bad authors, full of books and works of literature to buy and read, but vacant of all customers, vacant of readers.

See here is the problem: none of these people are interested in BUYING books. Self publishers are there to sell.

“Buy books? I’m here to sell them dammit!” – Quote every self publisher ever.

And then there is the discrimination as, what do we all think of self publishers? They suck, they couldn’t get a publisher to back them, they probably haven’t edited their… How do I trust a self publisher? Imagine? Me? BUYING books from someone who is “inexperienced” “new” “unfamiliar” “someone who couldn’t get a publisher to back them so they’ve had to do it themselves”

I know it’s quite contradictory really. And I think that is why there is such a struggle for self publishing authors. They have to support each other and it doesn’t really work.

Another social dead circle: people who share Amazon book giveaway posts. Oh they are some spammy spam. I think that arena of Amazon need some serious governing/upgrading, whatever you want to call it.

Typically dead social circles only ever consist of spam and book giveaway spam. There is no intelligent content in them.

There are dead circles on every social media platform. There are dead circles on twitter, dead circles on YouTube, dead circles on Instagram, dead circles on Facebook.

They are everywhere. And whats worse than a dead circle? A dead account. At one point during my previous publishing experience, I actually sent a copy of one my books to a book reviewer on YouTube who averages 1 view a video! The insanity of it!!!

I actually sent a book to a youtuber who noone actually watches!!! Wtf was I thinking??

Another stupid thing I did was approach a self publishing magazine in which I spent $150 placing an add (book listing) in their magazine so that it could circulate around the other self publishers who only brought a copy of the magazine so they could place an add it in!!!

So here is step number two in building your author audience platform, do not under any circumstances approach dead social circles or dead accounts to help you build your fan base.

I’m yet to find any other posts like the one I’ve written, but I have found some other interesting reads that I think might be of interest to you all. Press on the link below. And thanks for visiting my site, guys!

Building Long Lasting Traffic To Your Website

The Shift To Private Social Media

Zakky MC’s How To Build Your Author Audience #1

How To Build Your Author Audience #1

Step One: Become A Follower

For all of those who have just stumbled onto my site; hello and welcome to Zakky’s Writing Blog!!! The place to come for all your author audience building needs!

Okay so the first ever step to building your own writer/ author audience (or any other audience) is to become a follower of the industry yourself.

And when I say become a follower, I also mean to involve yourself into the book writing/reading community (or any other community you’re trying to make a name for yourself in.

You can do this by actively participating online, going to bookish events like book launches and comic cons or simply by reaching out and subscribing to channels and industry figures that you click with, online.

Please not: Due to my limited experience in person; meaning I’ve never been to a book launch of related event, I can only share my wisdom of how to become an online follower of the industry.

If you’re an aspiring author/writer, then the first place I would recommend for you is Goodreads.

Goodreads is a social platform for book bloggers/ writers/ authors and reviewers.

On the platform you can add friends, (connecting your Facebook account helps,) you can follow your favourite authors. But I think the main purpose and its best feature is your ability to record the books you’ve read or are currently reading; you can rate them, write a review for them and see what other people think of them.

There’s also this super cool reading challenge where you select the number of books you plan on reading in a year and then at the end of the year it gives you a percentage of how well you did at it.

Goodreads is a super cool website/app that you can start your author following on by connecting with similar minded people who enjoy the same books as you do.

Goodreads works best if you do actually actively participate. It has a list of the top 100 reviewers/librarians and readers of the week so that is something you should definitely invest into. Try your hardest, put all your effort into it and see if you can rip into the top 100s list.

And don’t forget to add me as a friend: Zakky’s Goodreads

That’s one way to interact with readers and writers. Here’s a second; follow booktubers. If you don’t know what a book tuber is, it’s a YouTube personality who talks, reviews, promotes and recommends books.

Some of my favorite booktubers out there are:

Jesse @ Jesse The Reader

An American booktuber who I’m absolutely certain holds the unofficial, untalked about title of King Of Booktube 👑 He is super creative and has a lot of fun videos to watch all about books!

Jesse’s Goodreads

Jesse’s Twitter

Jesse’s Instagram

Catriona @ Little Book Owl

Who is an Australian booktuber who also works in the bloomsbury publishing house. She has considerable influence in the reading community. And I don’t know why, but I swear she is british!!

Catriona’s Goodreads

Catriona’s Twitter

Catriona’s Instagram

Regan @ PersueProject

Is another american booktuber who also shares with her fans her new clothes and accessories, and often tells audience members exactly what she wears and where to find them!!!

Regan is again one the reigning industry queens of the booktuber community.

Regan’s Goodreads

Regan’s Twitter

Regan’s Instagram

Christine @ Poland Bananas Books

Would have to be up there with Jesse The Reader in her numbers of subscribers and her influence. She’s definitely the Queen Queen Bee of Booktube. Her humour and fun filled videos definitely help!

She is another American booktuber.

Christine’s Goodreads

Christine’s Twitter

Christine’s Instagram

Tilly @ Tilly And Her Books

Is another Australian booktuber, and one that is definitely on the more concentrated side of the scale. Her audience is relatively smaller, but even so, Tilly still has considerable influence among Australians. Her favorite author is Markus Zusak, author of The Book Theif, and aswell as manning a youtube channels, she also has a side hobby and business of making book inspired bath bombs. And she’s totally awesome. Don’t forget that guys.

Tilly’s Goodreads

Tilly’s Twitter

Tilly’s Instagram

Peter Monn @ Peter Likes Books

And Peter Monn, one of the funniest and most sassy book tubers in the community. He’s another small time booktuber, and author who takes considerable care of small time self publishers. He is really great. And while he’s only a small time booktuber, he’s very big in the drama scene on his drama channel. He’s fantastic, really enthusiastic and he loves books!!!

Peter’s Goodreads

Peter’s Twitter

Peter’s Instagram

Samantha @ Sam’s Nonsense

Sam’s such a sweat heart, like you can’t not like Sam. She’s another great American booktuber. She loves to calculate all sorts of things with her books. She really loves her number of pages read in a month calculations and she’s just so damn sweet!!

Sam’s Twitter

Sam’s Instagram

Some of them do do paid promotions for publishing houses and authors while others just promote their absolute favorite books and authors.

Another great and suprising platform to connect, network and build your author audience on is Twitter. Yes! I know, crazy! One of the most unpopular social media platforms seems to be absolutely buzzing with readers, book enthusiasts, authors and publishers.

Every booktuber listed above has an active twitter account. Every publisher and author has an account and both groups use it generously to spread hype about new releases.

So if you don’t already have one, grab a twitter account and get informed, join the conversation.

And don’t forget to connect with me on Twitter, click here: Zakky’s Twitter

And the last and final social media platform I would recommend is Instagram. There is a strong community of book bloggers on their too. Lots of great pictures of books made all nice and pretty, but that’s about all. Some bloggers on Instagram do write the occasional review and share some great fan art but apart from that it’s just great photography of books.

Add me if you like : Zakky’s Instagram

Not happy or didn’t find the answers/content you were looking for? Then check out these other great articles by other great writers:

How To Build An Author Audience To Sell More Books

How To Build A Successful Author Marketing Platform

How Authors Can Build An Audience From Scratch

How To Build Your Author Audience

Hey guys, if you haven’t already been welcomed; then holla and welcome to my website; Zakky’s Writing Blog. As you can see by the title of this page, I will be writing about how you can build your following as a writer and author.

I will be presenting it to you in steps as often as I possibly can.

The reason I’ve decided to share my wisdomic knowledge is because no one else seems to be going to (at least I don’t think so – I didn’t really look very hard – if they did I’ve forgotten that I read it) and if they do share their little tips, they dont do it very well, meaning they dont get into detail; at, like, all.

Step One – Become A Follower